At the Water Cooler
We don’t talk at the water cooler at work…you know why – the water cooler is super fancy, it has UV guard, it’s super clean but it has a huge usability problem. It doesn’t have a spout. So if you come with your own water bottle, you will most certainly spill a lot of water till you figure out the best way to hold the bottle. By this time, you have most probably...
Read MoreAds in New Yorker
I was really excited to see The New Yorker in the app store after grumbling for months about why it was taking them so long. Now that I work at a mobile marketing company, I have actually been “unblind” to ads and do end up tapping them to see how (and if!) the ads work. An app is the perfect vehicle for an ad, so I was really disappointed to see the landing pages of some of the...
Read MoreKindle Back
I see a lot of Kindle book readers on the train (almost as many as iPhone users), and I hate not being able to peek and see what everyone is reading. Here’s an idea on the future of e-books. Boring Back Cover becomes fun again. Large book cover shows the book you’re currently reading. Other books on the shelf are displayed. There’s also an option to hide certain book covers you...
Read MoreBarfi Goes Viral
I haven’t kept up with Indian ads as much as I’ve managed to keep up with Bollywood movies. So I came away super impressed with Barfi’s YouTube campaigns. The campaign is called “The Flavour of Barfi“. The user types in a verb for what we want Barfi to do – I typed in a bunch of “good” words like serenade and chocolate etc. and it played cute video...
Read MoreElmo Calls vs. Talking Tom Cat
It’s been a while since I’ve tried new apps for Bubulu Labs’ in-house beta tester, my 3-year old daughter. I downloaded Elmo Calls, a really well-designed app by IDEO. I’ve followed IDEO for a while now, and love their approach to design and innovation. Maybe I went in with very high (and a very different set of) expectations, but the app just didn’t work for me (and...
Read MoreKitchen Elements
I remember all the frustrations and enjoys of working on design elements and marketing collateral, and a chance to work in Photoshop at my day job has really made me aware of how much I missing working on design. Here are a few more from the archive that I never got around to...
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