Posts Tagged "social"
Barfi Goes Viral
I haven’t kept up with Indian ads as much as I’ve managed to keep up with Bollywood movies. So I came away super impressed with Barfi’s YouTube campaigns. The campaign is called “The Flavour of Barfi“. The user types in a verb for what we want Barfi to do – I typed in a bunch of “good” words like serenade and chocolate etc. and it played cute video...
Read MoreApp Acquisitions Predictions
I don’t have a crystal ball, but have been remarkably close in some predictions over the years. Here are a few that I predicted that have come true, and those that haven’t (yet). Instagram gets acquired – this is obvious, but I predicted it would be by Apple (then again, I could’ve never predicted they would be acquired for a billion $$. How many zeros does that have...
Read MoreThe Social Web
The web is becoming intensely social. What makes the social web so much interesting is not just the “gossip” factor – which is an incredibly sticky tool to make a website well-frequented (and also one of the reasons that Google+ is finding it hard to strike back) and well-loved. The other factor I wanted to look at was the usefulness of crowd-sourced sites and how they add to...
Read MoreWeekly Roundup: how I read what I read
With the incredible amount of information overload these days, it’s hard to keep track of what I read, how I read, and somewhat importantly how I assimilate this massive data into valuable information: My favorite curated sites / blogs get a separate “content” section in my Flipboard app. These include Wired, AllThingsD, Apartment Therapy, Behance, New Yorkers Writers, Bon...
Read MorePower of Sharing
Facebook allows sharing of links, photos, videos and other mundane events of your life (status updates on toddler shoes, anyone?). But what makes it so compelling? Facebook now drives more traffic than Google to news channels. I wanted to take a look at some of the brilliant UX features that Facebook has incorporated, and that we have even stopped thinking about any more. Social bookmarking sites...
Read More
